Price Hill Will is a nonprofit community development corporation serving the neighborhoods of East, West, and Lower Price Hill. Its mission is to improve the quality of life for all residents of Price Hill using an equitable, creative, and asset-based approach to physical, civic, social, and economic development.

Price Hill Will hosts an annual fundraiser to highlight its programs and projects, honor community leaders through the Top of the Hill Awards, and celebrate the Price Hill community.

During a co-op, I had the opportunity to design the visual identity for their 20th anniversary fundraiser by developing a brand system and marketing collateral for the event. The following year, I continued working with Price Hill Will as a freelance designer, creating the branding for their annual Mardi Gras Ball.

They were looking for branding that felt cohesive with the rest of the nonprofit’s programs while bringing a fun and energetic feel to the fundraiser. We decided to build the event around a 20th birthday party theme, creating a visual identity and supporting materials that captured the excitement of the milestone and encouraged the community to celebrate with them.

After selecting a moodboard, we decided to create a wordmark with a celebratory, confetti-inspired feel. I selected Router and Intro Script B FF for their rounded forms and playful energy, while using colors already established across Price Hill Will’s other programs to keep the identity cohesive.

When the next annual fundraiser came around, the team was happy with the cohesive branding system and templates created for their 20th anniversary. They wanted to carry that same approach into the Mardi Gras Ball, while drawing inspiration from the visual themes and energy of previous years.